Beyond Socks: Re-fashioned to End Homelessness
Philadelphia, PA December 28, 2011-- KNO Clothing is excited to announce an innovation in the social fashion movement. Now, a t-shirt from KNO Clothing can provide transportation, medical services, and even kitchen and home supplies to people in or transitioning out of homelessness.
For a year now, KNO has set aside some of their profits for partners who are providing housing and clean clothing. Having grown from one community in Pennsylvania to over 100 nationwide in under a year, KNO has inspired over 5000 Facebook users to join the KNO movement in raising awareness and enacting change. In its second year, KNO hopes to do even more.
Each shirt in the gift collection is a practical symbol of change. Free transportation for up to five people helps people to hold jobs, attend school, and visit family. It provides a means for keeping lines of communication and a sense of community open. Free medical services will address one of the most pervasive symptoms of homelessness: mental and physical illness. The last gift embodies KNO's Manifesto on the good life. It is about building homes and communities. The gift of some necessities can comfort and empower any new homeowner.
At a higher cost than the average t-shirt-- respectively at $475, $170, and $1160—these are unusual gifts. Yet, this collection has the potential to profoundly change homelessness in the United States. It is no longer about one person providing clothing for another; KNO is calling for communal efforts to end homelessness.
The t-shirts are also trendy and fashionable. A pink graphic of transit routes, a blue heart with a medical cross, and even an homage to TS Eliot’s Four Quartets debut in this latest collection of clothing fashioned to end homelessness.